SmartWool socks now in stock!

We now have some very, very smart socks in sock. They've got a PHD in comfort, warmth and moisture management, giving them a highly impressive CV.


All of the SmartWool range uses Merino Wool, famed for it's insulated properties. So to start with, SmartWool socks perform impeccably in colder and wet conditions. But because of the use of 'WOW' technology they also keep you cool, dry and comfy in hotter conditions too.

'WOW' technology essentially adds another layer of SmartWool to the sock to protect to heel and forefoot against shock and abrasion.

(You can see the 'WOW' technology in the inside of the sock on the right hand side all along the bottom of the foot)

These socks have also been equipped with superb moisture management. SmartWool has a natural crimp to it's fibres, giving them a larger surface area, resulting in a greater amount of trapped air, which is why they can adapt to both colder and warmer conditions. SmartWool transports sweat and water vapour away from the body, leaving you cool and dry.